Tag Archives: website

Website updated to HTML 5…

On a side note, we upgraded the markschafer.com website today to run on the new and very current HTML 5.0 standard. This makes the pages finally look nicer on the iPad and even the iPhone display is now bare able.

As usual i suggest to look at the site on a laptop or even larger screen, it’s all optimized to HD resolution, for better detail.

We’re working on the new image delivery system for our clients and have this up soon.



Adobe Creative Cloud or classic upgrade

Something to seriously think about, upgrading the system would cost $1000 or so (from CS5 Master), the cloud version $50 per month, so in a year (till the next upgrade that’s $600, and then the next upgrade for $500-600 is due).

I guess it’s cheaper, but what i really like is the 20GB storage and unlimited iPad App development option.

That sounds great and something to look into.

I appreciate any thoughts on this as we’re talking to people and do a test drive. We do use photoshelter and APF for image delivery, so that’s not a pressing issue, not paying for updates and freeing the machines from unsused applications that we might need for specific projects is more to the point.

Video kills the …

Wasn’t there something like this not too long ago. Radio survived and that’s a good thing.

Now video is again at it, and the photo world seems to discover a new calling. Only, isn’t there something like a Director of Photography (who are great photographers themselves) on every film set. Nobody is waiting for the still photographers to come and reinvent the wheel. The DP’s are taking the small DSLRS and shoot footage previously unable or only obtainable with very difficult rigging. Maybe that’s the convergence of technologies. And it will be interesting finally and really incorporating editorial photography with video, at least to an extend…

My prediction: Still photography will come out of this even stronger than before. It’s hard to hang a movie or video on the wall, and moving images will enhance and add to the still portfolio in any publication (once we all have an iPad).

People will go back to actually capturing a moment rather than spending days reviewing, developing and editing RAW RED footage… In the end it’s all about the efficient method to get to the final product.