Tag Archives: publishing

Vanity Fair “Act One” portrait

Matthew Schechter, Santino Fontana, and Tony Shalhoub, who all play Moss Hart in Act One; photographed at Sardi’s, New York, for Vanity fair

Matthew Schechter, Santino Fontana, and Tony Shalhoub, for VF










Very happy to share the portrait of Matthew Schechter, Santino Fontana, and Tony Shalhoub, who all play Moss Hart in the Broadway play “Act One” that I photographed at Sardi’s Restaurant, in Manhattan, for Vanity Fair‘s May 2014 issue.  Philip Rinaldi, the show’s publicist,  found a caricature of Hart’s wife, Kitty Carlisle Hart, on the famous Sardi’s walls and we all knew it had to make it in the photograph. A big thank you to the team who made this shoot so successful, and to Tony for showing up ready to roll and wearing a great tweed overcoat that saved the day. I always love to hear when people discover photography so it was great to hear that Matthew saved up to buy a camera and is loving it. Reminds me of my beginnings…

To add some technical notes, we shot this with a Canon 1Dx and the L 50mm lens, lighting with one Photek umbrella, a 12″x12″ silk and a large Chimera strip and some additional custom pencil lights, powered by Profoto Pro 7 packs, to mimic and elaborate the existing light at the location. To keep the image crisp, no available light was part of the final exposure, but the image still feels like it does walking into Sardi’s. The tricky thing with this setup was that all the caricatures were in glass frames and reflected everything, so camera and light placement was rather complicated.

Read Ben Brantley’s review of “Act One” in the New York Times here: http://www.nytimes.com/2014/04/18/theater/several-moss-harts-are-in-act-one-at-lincoln-center.html

Catch the show at the Vivian Beaumont Theater, Lincoln Center; 212-239-6200, lct.org. Through June 15.

VF 11.13 SPOT MARSALIS lofinal

Vanity Fair “Wynton Wonderland”

Excited to see our newest contribution for the fabulous Vanity Fair Magazine. Thank you everybody for getting this impossible proposition off the ground and for being part of the team. Especially the Toledos for creating those amazing costumes, Rubens drawings and then even hosting all of us that day. For a little sense of what went on, I really suggest to view the great behind the scenes video that Spreadhouse did for VF.com, and obviously read more about it in the piece by Bruce Handy in the new November 2013 issue of Vanity Fair.

See you all on Broadway for “After Midnight”.

Website updated to HTML 5…

On a side note, we upgraded the markschafer.com website today to run on the new and very current HTML 5.0 standard. This makes the pages finally look nicer on the iPad and even the iPhone display is now bare able.

As usual i suggest to look at the site on a laptop or even larger screen, it’s all optimized to HD resolution, for better detail.

We’re working on the new image delivery system for our clients and have this up soon.


Adobe Creative Cloud or classic upgrade

Something to seriously think about, upgrading the system would cost $1000 or so (from CS5 Master), the cloud version $50 per month, so in a year (till the next upgrade that’s $600, and then the next upgrade for $500-600 is due).

I guess it’s cheaper, but what i really like is the 20GB storage and unlimited iPad App development option.

That sounds great and something to look into.

I appreciate any thoughts on this as we’re talking to people and do a test drive. We do use photoshelter and APF for image delivery, so that’s not a pressing issue, not paying for updates and freeing the machines from unsused applications that we might need for specific projects is more to the point.

Video kills the …

Wasn’t there something like this not too long ago. Radio survived and that’s a good thing.

Now video is again at it, and the photo world seems to discover a new calling. Only, isn’t there something like a Director of Photography (who are great photographers themselves) on every film set. Nobody is waiting for the still photographers to come and reinvent the wheel. The DP’s are taking the small DSLRS and shoot footage previously unable or only obtainable with very difficult rigging. Maybe that’s the convergence of technologies. And it will be interesting finally and really incorporating editorial photography with video, at least to an extend…

My prediction: Still photography will come out of this even stronger than before. It’s hard to hang a movie or video on the wall, and moving images will enhance and add to the still portfolio in any publication (once we all have an iPad).

People will go back to actually capturing a moment rather than spending days reviewing, developing and editing RAW RED footage… In the end it’s all about the efficient method to get to the final product.