Flying back from Germany today we were routed north of the volcano. Amazing, what looks like a little dust on the horizon changes travel as we know it (for now). After having a fun couple of days in Frankfurt i’m happy to be back in NY
Mailing post cards always makes me think and hope that one day email marketing will replace the paper campaign. But while i’m conviced that it’s still a viable and necessary way of showing off some new work, i’m always concerned about the impact this has on the environment.
So it’s nice to know that my vendor, Modern Postcard in Carlsbad, CA now only uses pulp from sustainable forests that conform to the www.sfiprogram.org and www.fsc.org .
And above that the printing paper they actually use has a 30% post consumer waste content to cut down the use of new fiber overall.
If you haven’t received a mailer from me recently let me know, but also check you email inbox. I do send out email much more often and to a little bit larger crowd..
Our great friend Alysse Bezahler was part of a panel of Movie and TV producers at the Hampton Film festival today, discussing the efforts of making movie productions more environmentally friendly.
And I really think there’s a lot that still photo productions can learn. From exclusive digital communication and file exchange in the production phase to renting Hybrid’s, renting equipment so it can be reused, using low power lighting solutions. To cutting down is disposable everything from foam core to foam cups, water bottles etc., and asking suppliers for “greener” and recycled products in general.
More ideas are here:
I’m happy that we implemented already a great deal of these ideas, from preproduction mostly done online; to the actual digital shoot, which requires less equipment, no chemicals and smaller crews; to digital file delivery versus the trusty world wide courier system.
And nice side effect was that productions also saved money implementing these changes, something that entirely makes sense.