Promo Postcards going greener as well

studio news — Tags: , , , — mschafer @ 19:34

Mailing post cards always makes me think and hope that one day email marketing will replace the paper campaign. But while i’m conviced that it’s still a viable and necessary way of showing off some new work, i’m always concerned about the impact this has on the environment.

So it’s nice to know that my vendor, Modern Postcard in Carlsbad, CA now only uses pulp from sustainable forests that conform to the www.sfiprogram.org and www.fsc.org .

And above that the printing paper they actually use has a 30% post consumer waste content to cut down the use of new fiber overall.

If you haven’t received a mailer from me recently let me know, but also check you email inbox. I do send out email much more often and to a little bit larger crowd..

Irving Penn’s small trades at the Getty, LA

art and exhibits — Tags: , , , , , , — mschafer @ 07:51

I always loved that portfolio. It fits right between the Peru studio portraits early in his career and the tent/tribes shoots across the world in “Worlds in a small room”.

I just got back from the show at the Getty center in LA (where admission is free but parking $15, really) and was again impressed by the collection.

The prints had various qualities to them, from fiber based prints to variations in the platinum coatings, but it was a nice treat to see them all lined up for comparison. From the subjects, to the way they carried themselves and their tools, their facial expressions; all very intriguing.

The only disappointing part was that due to the sheer amount of prints some hang a little to high for closer review, but i guess that a nice problem to have with around 250 prints…

And i really enjoyed that the actual print size was not at such a monster scale that are shown i recent years, like this the photograph can be viewed as one whole image and the eye doesn’t have to wander.

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