Video kills the …

Wasn’t there something like this not too long ago. Radio survived and that’s a good thing.

Now video is again at it, and the photo world seems to discover a new calling. Only, isn’t there something like a Director of Photography (who are great photographers themselves) on every film set. Nobody is waiting for the still photographers to come and reinvent the wheel. The DP’s are taking the small DSLRS and shoot footage previously unable or only obtainable with very difficult rigging. Maybe that’s the convergence of technologies. And it will be interesting finally and really incorporating editorial photography with video, at least to an extend…

My prediction: Still photography will come out of this even stronger than before. It’s hard to hang a movie or video on the wall, and moving images will enhance and add to the still portfolio in any publication (once we all have an iPad).

People will go back to actually capturing a moment rather than spending days reviewing, developing and editing RAW RED footage… In the end it’s all about the efficient method to get to the final product.

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